this article I realized how unsettling it is when a producer or director actually admits it.
Ready is an upcoming entertainer starring Salman Khan and Asin. I already mentioned before that it seemed that Sallu's character was going to be similar to his character in Dabangg which could possibly lead him to a comfort zone from which he may rarely emerge. Clearly, the producers of Ready are aware of how marketable the success of Dabangg is, and are using it to their advantage as explicitly mentioned by co-producer Bhushan Kumar in the aforementioned article.
Really. REALLY? It's already clear that you're just banking on the success of Dabangg to market Ready, but to actually admit is almost...shameless. Apparently Kumar said: “We have no intention of taking Ready into a different direction. Dabangg used only Salman for it's marketing. He was everywhere. For Ready too we are following a similar formula.” UGH. Well, that explains the lack of Asin in the first look promos.
No, but seriously. A lot of Bollywood films really do market the star power of the film in order to draw audiences in. But there's something to say about subtlety. While it is pretty bold of Kumar to admit the tactics used for Ready, they've made it so apparent in the entire publicity blitz surrounding the film that Kumar's words just seem kind of arrogant. Almost like, "Yeah. We're manipulating audiences. Because we can."
I knew from the start that Ready was probably going to be similar to Dabangg. At least we all know for sure now.